If you are a newcomer to Google Webmaster Tools or haven’t even given it a test drive yet, you should know that there are a number of very useful tools that will help you with your site’s SEO. What better place to find out what’s wrong with your site than the place where it matters… Continue reading Why use Google Webmaster Tools for SEO
Category: Online Marketing
Paid and Organic Search, What?
Why You Should Use Paid Search in Concert with Organic SEO If you’ve ever seen the Broadway musical “Oklahoma”, you might recall a song entitled “The Farmer and the Cowman Should Be Friends.” This can also be said for organic SEO and paid search, as the same regions of the page that are being sought… Continue reading Paid and Organic Search, What?
How Much Does Your “Freebie” Cost?
Everyone loves free, except for the people who have to pay for it. That is the unsaid truth that hides behind any “free” marketing method or campaign. There is usually, though not always, a real cost in terms of time and money. So when you’re tempted to offer something for free, make sure to count… Continue reading How Much Does Your “Freebie” Cost?
What is a Backlink?
There are many factors taken into account to get your web site to show up on the first page of a search engine. One of the contributors to a sites’ rank is the number of other sites that link to it. This in essence is a back link. It is a link from another web… Continue reading What is a Backlink?
Why every business needs a website
I recently had a conversation with a business owner who said “I have a small business and my product really can not be sold online. Do I need a website?” First, I would challenge the assumption that your product can not be sold on-line. But let’s assume for now that it is true. Let’s just… Continue reading Why every business needs a website