One fantastic idea that is definitely under-utilized is the practice of using social media to thank your clients and customers. Not only is the social media real estate free, it’s immediate, and can have a monstrous reach if done well. One additional advantage being whispered about lately, is that even non-linked social mentions are going… Continue reading Use Social Media to Thank Your Clients
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Why use Google Webmaster Tools for SEO
If you are a newcomer to Google Webmaster Tools or haven’t even given it a test drive yet, you should know that there are a number of very useful tools that will help you with your site’s SEO. What better place to find out what’s wrong with your site than the place where it matters… Continue reading Why use Google Webmaster Tools for SEO
Paid and Organic Search, What?
Why You Should Use Paid Search in Concert with Organic SEO If you’ve ever seen the Broadway musical “Oklahoma”, you might recall a song entitled “The Farmer and the Cowman Should Be Friends.” This can also be said for organic SEO and paid search, as the same regions of the page that are being sought… Continue reading Paid and Organic Search, What?
Building Your Social Media Posts for More Clicks
It can be very easy to fall into the big black hole of social media. By that I mean you spend tons of time and perhaps money to run consistent, content filled social media posts, but yet to your dismay, find that nobody is interacting with your posts, there is no substantial sharing going on,… Continue reading Building Your Social Media Posts for More Clicks
How Much Does Your “Freebie” Cost?
Everyone loves free, except for the people who have to pay for it. That is the unsaid truth that hides behind any “free” marketing method or campaign. There is usually, though not always, a real cost in terms of time and money. So when you’re tempted to offer something for free, make sure to count… Continue reading How Much Does Your “Freebie” Cost?
Password Strength – Generate Strong Passwords
Password Strength – Generate Strong Passwords Coming up with a strong password can be a real pain! Your choice in a password really depends on how much you value losing access to whatever it is protecting. If you care little or can easily replace the information being accessed, then a simple password will do. If,… Continue reading Password Strength – Generate Strong Passwords
What is new in HTML 5?
Why Is HTML 5 a big deal? New versions of code typically don’t show up on your radar but HTML 5 is different and you may have heard something about it. You might be wondering “So what is all the ruckus with HTML 5?” Well, HTML 5 is an updated version of the standard that… Continue reading What is new in HTML 5?
What is a Backlink?
There are many factors taken into account to get your web site to show up on the first page of a search engine. One of the contributors to a sites’ rank is the number of other sites that link to it. This in essence is a back link. It is a link from another web… Continue reading What is a Backlink?
Why every business needs a website
I recently had a conversation with a business owner who said “I have a small business and my product really can not be sold online. Do I need a website?” First, I would challenge the assumption that your product can not be sold on-line. But let’s assume for now that it is true. Let’s just… Continue reading Why every business needs a website