Building Your Social Media Posts for More Clicks

It can be very easy to fall into the big black hole of social media. By that I mean you spend tons of time and perhaps money to run consistent, content filled social media posts, but yet to your dismay, find that nobody is interacting with your posts, there is no substantial sharing going on, and even worse, your links are not getting clicked upon.

There are a few ways to escape the black hole of social postings, and we’re going to cover that right here.

3 Ways to optimize your social posts for more clicks

Engage with your customers at every opportunity – If your content offers value, perhaps all your readers need is a little nudge to get them to engage. Do your best to speak up and get the party started. Also, make sure that you are enabling social sharing on all your pages, so they have the opportunity to share.

Optimize your call-to-action – Simply sticking a link anywhere in your post doesn’t cut it. You need to tell the reader what to do, in no uncertain terms. Point out the benefits they’ll receive from taking this action, and how this may solve the problem they’ve got. The more specific you can get with it, the better. “Access your Free Report on How to Get the IRS Off Your Back” works far better than “Click Here”.

Share your images – You can’t help but have seen the explosive growth of social networks that feature a lot of images, such as Facebook, Pinterest, Instagram, and YouTube. These sites are also extremely social sites as well as being image monsters. Your image could easily go viral among more than one site if you play your cards right. Be sure to take full advantage.

Do your part with asking for the shares, optimizing your content, and getting to the point with your calls to action, and we’re sure you’ll see a lot more clicks in your social media.